It's going to be the annual team competition. It will be centered around back to school, and the goal is to accumulate the most BOX TOPS.
Back to school
"Don't miss the bus on this one" really gives it away...
BIC, Five Star, Skippy, bread (Possibly Newman own?), jelly?, Gain?, Kleenex, Cascadian Farm.
Maybe something school related? Our schools here start mid July. Kleenex and peanut butter drive my thoughts that way.