I use the rebates to order giftcards to use to buy more groceries and other items we need for the household. It definitely helps with extra money back and also incentive to try new brands and foods - our family has found many new brands and products we might have tried without the rebates.
We've used the items we got deals on to help family members and community members through this pandemic. We've been able to create a free box in our apartment complexes laundry room where anyone can take what they need. It's also allowed us to try to products and brands that we wouldn't otherwise try because of cost.