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What does the “can’t find this item” button really do?

Lisalikestosave

Sometimes when I’m frustrated I will use the “Can’t find this item at..” button. 
what does this really do? 

usually nothing changes- it they don’t have it, they don’t get it. Occasionally they will get the products in, but after the offer has expired/disappeared. 

often if I go to a different store, I will find the item...but not the rebate. 
so I’m wondering if the time I take to send in that notice does anything. 
thanks!!!