I started couponing about 10 years ago after watching the show Extreme Couponing. I was totally fascinated by how the people that were featured would buy hundreds of dollars worth of groceries for something like 50 bucks. While I have never achieved near that level of greatness, I have realized the value in going after deals. My money goes further and I think it's fun. I do appreciate the evolution from paper coupons to apps--way more convenient.