I have the impression that in the world of games & accomplishments, "completing a level" implies that you become eligible for a "Sweeter Deal" at the next level....a deal that would motivate you to press on.
But I don't see any type of motivational factor woven into Ibotta's monthly level bonuses:
Feb Level 1 = 50-cents for 35 offers
Feb Level 2 = $1 for 35 offers
Feb Level 3 = $2 for 35 offers
So it's clear that from level 1-3 the deals got a tad bit sweeter...but then this happens:
Feb Level 4 = $2 for 40 offers
Hmmm. The same payoff with heftier requirements? It appears ibotta is trying to discourage me, rather than motivate me.
For simplicity I would (at the very least) like to suggest the following:
Level 1 = $1
Level 2 = $2
Level 3 = $3
Level 4 = $4
Beyond that, if this monthly level bonus is to function as a motivation for shoppers, please consider making the deal sweeter as the levels go on.