Kroger's average customer is a married suburban Baby Boomer who earns $80,000 per year, per Numerator analysis.
Do you think this factors in the Ibotta shoppers?
Sorry, no Kroger stores in my area.
I saw the lists at the bottom of the article with other store profiles I don't seem to fit in any of those.
I shop mainly at Walmart, but I didn't match any of the demographics.
@mmoore01 I don't shop Kroger either - but I just thought it was an interesting article. I love when they "profile" what they think is an "average" shopper.
For example, I don't shop Whole Foods EXCEPT when I can get a great deal, but I see what is profiled to be the "demographic" of a Whole Foods shopper and I KNOW I would not shop there without the opportunity of using rebate apps and discounts.
@FelskyNY Thanks for sharing the article. It's always interesting to see the stats on the typical consumer. I think it would be eye opening to see Ibotta's numbers crunched on which stores get the most Ibotta traffic, what types of products are most popular using Ibotta, and demographics of the average Ibotta user. Also, like you, I could be the Queen of England and still not just walk into WF and pay full price for everything.
@Icequeen813 I love the generic nature of the article, trying to fit everyone into their own "bubble". Am I more likely to drive my Tesla to Walmart or my 2003 Jeep Liberty to Whole Foods? (Kidding about the Tesla that is)